{"id":7353,"date":"2015-11-19T13:23:48","date_gmt":"2015-11-19T12:23:48","guid":{"rendered":"http:\/\/www.anygivensunday.it\/home\/?p=7353"},"modified":"2022-05-30T18:16:17","modified_gmt":"2022-05-30T16:16:17","slug":"the-economics-of-sport-broadcasting","status":"publish","type":"post","link":"https:\/\/www.anygivensunday.it\/home\/2015\/11\/the-economics-of-sport-broadcasting\/","title":{"rendered":"The Economics of Sport Broadcasting"},"content":{"rendered":"<p>Alcuni giorni fa, la CFL aka la Canadian Football League annunciava l\u2019accordo stipulato con il colosso di Redmonton Google per la trasmissione del tutto gratuita delle partite della post season attraverso il braccio il suo braccio video: Youtube.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"it\" dir=\"ltr\">Volete provare qualcosa di diverso? I playoff CFL sono in diretta streaming su Youtube <a href=\"https:\/\/t.co\/k8c0b9B5jK\">https:\/\/t.co\/k8c0b9B5jK<\/a> <a href=\"https:\/\/t.co\/zcJpeN7uPL\">pic.twitter.com\/zcJpeN7uPL<\/a><\/p>\n<p>&mdash; Huddle Magazine (@huddlemag) <a href=\"https:\/\/twitter.com\/huddlemag\/status\/665948659268259841?ref_src=twsrc%5Etfw\">November 15, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nGrazie a <a href=\"https:\/\/twitter.com\/gioganci\">Giovanni Ganci<\/a> per la sua prontezza, una informazione puntuale che mi era sfuggita.<\/p>\n<p>Seguendo tantissimo sport considerati minori, mi sono da subito appassionato non solo all\u2019aspetto tecnico della trasmissione televisiva sportiva ma anche a quello economico e creativo.<br \/>\nSono tre aspetti molto complessi che cerco di seguire al meglio, impegnandomi sia sul campo, provando e sperimentando soluzioni tecniche che documentandomi a livello teorico.<br \/>\nUna buona dimestichezza digitale \u00e8 necessaria per recuperare testi digitali fondamentali per formarsi una cultura nell\u2019ambito dello streaming sportivo.<br \/>\nSolo dieci anni fa, all\u2019alba della televisione digitale era impossibile prevedere il caso Cuban, eppure la visione e la dedizione hanno creato un caso che ha aperto un nuovo mercato.<\/p>\n<p><a href=\"http:\/\/www.anygivensunday.it\/home\/wp-content\/uploads\/2015\/11\/cuban.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7359\" src=\"http:\/\/www.anygivensunday.it\/home\/wp-content\/uploads\/2015\/11\/cuban.jpg\" alt=\"cuban\" width=\"1052\" height=\"90\" \/><\/a><\/p>\n<p>Perch\u00e9 l\u2019accordo della CFL \u00e8 cos\u00ec importante, perch\u00e9 un accordo del genere rischia di sconvolgere i fragili equilibri costruiti dai grandi network globali?<br \/>\nRompe lo schema consolidato di gestione sportiva e finanziaria, miope in verit\u00e0, che negli anni i rappresentati delle varie leghe sportive hanno cercato di applicare al loro sport mutuandolo dal calcio, quello dei grandi club europei.<br \/>\nProdotti sportivi come la Champions League, la Premier League, la NFL, la NBA e la MLB sono certamente prodotti di altissimo livello, da utente sono felice di pagare per godere di questo spettacolo.<br \/>\nSpettacoli sportivi come Carpi \u2013 Frosinone, Gjion \u2013 Malaga valgono contratti da milioni di euro?<br \/>\nNo, ovviamente.<br \/>\nPer un cospicuo periodo di tempo si \u00e8 cercato di \u201cvendere\u201d all\u2019abbonato prodotti come la Ligue 1, European Rugby Champions Cup, il campionato argentino, la Bundesliga, la lista \u00e8 molto lunga e ve la risparmio.<br \/>\nQuesti prodotti, prima vendibilissimi in chiaro e con un buon seguito di pubblico sono stati letteralmente schiacciati in termini di ascolto quando sono trasmessi su una piattaforma a pagamento.<br \/>\nCaso esemplare dell\u2019impossibilit\u00e0 di trasmettere eventi con richiamo mediatico minore a pagamento, rappresenta la transizione avvenuta a fine anni \u201990 da BBC a SkyTV dei diritti della Rugby Union, divenuta poi Rugby League.<\/p>\n<p><a href=\"http:\/\/www.anygivensunday.it\/home\/wp-content\/uploads\/2015\/11\/Screenshot_2015-11-19-12-28-40.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7355\" src=\"http:\/\/www.anygivensunday.it\/home\/wp-content\/uploads\/2015\/11\/Screenshot_2015-11-19-12-28-40.png\" alt=\"Screenshot_2015-11-19-12-28-40\" width=\"1394\" height=\"840\" \/><\/a><br \/>\nLe perdite finanziare furono cos\u00ec devastanti che il colosso di Rupert Murdoch fu costretto ad abbandonare l\u2019avventura nella palla ovale prima del termine naturale del contratto.<\/p>\n<p><a href=\"http:\/\/www.anygivensunday.it\/home\/wp-content\/uploads\/2015\/11\/Screenshot_2015-11-19-12-32-01.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7356\" src=\"http:\/\/www.anygivensunday.it\/home\/wp-content\/uploads\/2015\/11\/Screenshot_2015-11-19-12-32-01.png\" alt=\"Screenshot_2015-11-19-12-32-01\" width=\"1467\" height=\"508\" \/><\/a><\/p>\n<p>Per offrirvi un paragone torniamo sul suolo italico e possiamo osservare come nel breve arco di un triennio SkySport abbia deciso di abbandonare la sottoscrizione necessaria e offrire gratuitamente ai suoi abbonati al pacchetto Calcio anche la Serie B, in precedenza ricordiamolo era necessario un ulteriore esborso di denaro.<br \/>\nLa Gazzetta TV, canale digitale (digitale terrestre e web), offre gratuitamente il campionato argentino, che diventa una volta reso gratuito un prodotto appetibile per il malato di calcio sudamericano, personalmente i grandi scontri classici non li perdo quasi mai.<br \/>\nIn termini di ritorni finanziari, queste scelte gratuite avvantaggiano sicuramente gli operatori in termini di visibilit\u00e0 e raccolta pubblicitaria ma soprattutto offrono una esposizione televisiva prima impossibile sia tecnicamente che in termini di investimenti.<br \/>\nPossibile quindi creare un prodotto televisivo di qualit\u00e0 per incentivare gli sport minori, contenendo i costi? Certo!<br \/>\nVolete sapere come?<br \/>\nContinuate a seguirci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alcuni giorni fa, la CFL aka la Canadian Football League annunciava l\u2019accordo stipulato con il colosso di Redmonton Google per la trasmissione del tutto gratuita delle partite della post season attraverso il braccio il suo braccio video: Youtube. Volete provare qualcosa di diverso? I playoff CFL sono in diretta streaming su Youtube https:\/\/t.co\/k8c0b9B5jK pic.twitter.com\/zcJpeN7uPL &mdash; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[952],"tags":[945,19,985,1826,902],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Economics of Sport Broadcasting<\/title>\n<meta name=\"description\" content=\"The Economics of Sport Broadcasting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anygivensunday.it\/home\/2015\/11\/the-economics-of-sport-broadcasting\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 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